The changing world of responsibility

It has sadly become an accepted state in business – that of a general acceptance that people will not do what they say they’re going to do; failure to follow through with solving a problem and resolving a situation, not taking responsibility along with an attitude of ‘it’s not my job’, and lack of accepting Read More

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A new wave of branding?

Creating an authentic personality to your corporate brand may not be something you have spent lots of time thinking about in your organisation. In today’s highly competitive and trust-seeking business world we all operate in, it is perhaps quite simply your biggest differentiator. However, we are now starting to experience the need for leaders to Read More

Lesley Everett

How should I deal with a Personal Branding crises?

Lesley recently contributed to an article on Total Jobs on how to build a powerful personal brand and in particular they asked her how to deal with a personal branding crises. Here are the tips she shared: “You need to ensure that every online post you make is in line with your authentic personal brand and Read More

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Is your Marketing budget killing your brand?

Marketing spends are increasing as more pressure builds on companies to raise awareness of their brands and stand out from their competitors via advertising, sponsorship and digital media. This is happening at a time when customers are demanding a higher level of customer experience and conversely there is an increase in corporate bad manners. It’s Read More

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How to feel positive about going back to work after your summer break

It’s the end of the summer and many of us will be returning to work after a hard earned break. It’s no surprise that many people dread the return and the first thing they do is start surfing vacancy ads. While we are away from work in a relaxed environment we have time to think about our Read More

leadership

Is Toxic Leadership Causing Employee Sick Days?

Is your organisation struggling with the number of sick days your staff take? Is it focused in one department or division? If so have you considered that it may be the person leading that department or division that is the problem? Toxic leadership is a real threat to your work force. The number of employees Read More

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What 5 personal branding qualities do you need to be successful?

Of course you need to be able to work well in a team – either as part of the team or as its leader – and have a career plan, but what other personal brand qualities do successful people have? They “feel the fear and do it anyway” – sometimes you have to step out Read More

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What Makes a Great Leader?

With the General Election this week the Party leaders have been under intense scrutiny and every aspect of their Personal Brand has been on view and dissected in various news stories. Whatever their policies it is their Personal Brand that is on show and this, rightly or wrongly, can influence our view of their party. That’s Read More