3d-Corporate-Personality

The changing world of responsibility

When researching my book Corporate Brand Personality, I began to quickly realise that at the core of the emerging breakdown of a culture of trust and respect in many organisations, is the diminishing level of responsibility and accountability taken by individuals. It has sadly become an accepted state in business – that of a general Read More

3d-Corporate-Personality

A new wave of branding?

Creating an authentic personality to your corporate brand may not be something you have spent lots of time thinking about in your organisation. In today’s highly competitive and trust-seeking business world we all operate in, it is perhaps quite simply your biggest differentiator. However, we are now starting to experience the need for leaders to Read More

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Is your Marketing budget killing your brand?

Marketing spends are increasing as more pressure builds on companies to raise awareness of their brands and stand out from their competitors via advertising, sponsorship and digital media. This is happening at a time when customers are demanding a higher level of customer experience and conversely there is an increase in corporate bad manners. It’s Read More

leadership

Is Toxic Leadership Causing Employee Sick Days?

Is your organisation struggling with the number of sick days your staff take? Is it focused in one department or division? If so have you considered that it may be the person leading that department or division that is the problem? Toxic leadership is a real threat to your work force. The number of employees Read More

WOMEN IN LEADER

Personal Branding and Employee Engagement go Hand in Hand

When organisations spend significant time and resources on branding and re-branding today, the people element of that brand is often not focused on to the level it deserves. Today the corporate brand is mostly down to the experience your customers and stakeholders have with your brand, and this will pretty much always be via a Read More

The Swarowski team

Walking TALL – Personal Branding for the Retail Sector

With nearly a 20% increase in online sales over the last year high street retailers are being challenged to find new ways to attract customers into their stores. However, while many people like the convenience of online shopping, personal customer service is something many of us still want. So we find it hugely encouraging at Read More

WOMEN IN LEADER

Your People are your Strongest Brand Message

In a business climate now operating around the clock, across a global network through the internet and video conferencing and with instantaneous news via social media the focus has been taken off of face-to-face communication. But at Walking TALL we believe  that a focus on meetings in person is equally as important today as it Read More

WOMEN IN LEADER

“Constructive, Enlightening, Empowering”

We were delighted to receive comments like these as feedback from The Grosvenor House JW Marriott Hotel about the recent implementation of the Walking TALL Personal Branding methodology. Over the course of 5 months Walking TALL and The Grosvenor House Hotel worked together to give all Associates, from the Executive team to Front of House Read More

WOMEN IN LEADER

R.E.S.P.E.C.T One of the reasons your talent may leave

Aretha Franklin sang “R.E.S.P.E.C.T find out what it means to me” and this is relevant for your top talent now. During Personal Branding workshops we are more frequently hearing the word used. It’s no longer enough to pay a good salary, staff are looking to be recognised for their contribution too. A comfortable work environment Read More

WOMEN IN LEADER

Leader vs Manager What’s the difference?

A recent article in Forbes discusses the difference between a leader and a manager and the personal brand traits of each. If you are moving up from manager to a leadership role and want to know what you need to add to your personal development plan there is a great definition of both in the Read More