Developing Future Talent – Personal Branding for Apprentices

personal branding, workshops, apprentices

Apprenticeships have been in the news recently, with some areas like Staffordshire seeing an increase in their take-up and others like Cumbria where places are going unfilled. Many companies are investing in their future by developing young people. Aston Martin, for example, currently has 40 on its scheme. CEO Dr Andy Palmer is a strong advocate, having started his career as a technical apprentice. There is proof that apprenticeships are in demand because those that make it onto the Aston Martin scheme have beaten off almost 600 competitors – the number of applications they receive each year.

A study compiled using 1911 census data and a report by the Centre for Economics and Business Research, shows that apprenticeships will contribute around £34 billion to the UK economy as a whole in 2014. But the face of apprenticeships has changed considerably since 1911 when the top 3 sectors hiring apprentices were Dressmaking, Engineering and Carpentry compared to today where first place goes to the Health and Social sector, followed by Business Administration and Management. Another big change is in the balance between male and female apprentices. A hundred years ago women only made up 22% of places, now it is 55%.

This was evident recently when we worked with a group of apprentices at British Airways Engineering (see picture below), in one of our Personal Branding workshops. BA are another company focusing on developing their Talent for the future. We found an eager group who appreciated the workshop and the opportunity to work on their Personal Brand immensely.

“I just wanted to say a huge thank you for coming in and coaching the Business Support Apprentices on the 11th of November it is was a fantastic day and the apprentices are still raving about it.” Sarah Purdy New entrant programme manager

personal branding, workshops, apprentices


Developing the people part of your corporate brand has been shown to improve confidence, customer service and employee engagement. Our workshops teach attendees how to develop their personal brand and be in alignment with the corporate brand.

If you would like to discuss a Personal Branding workshop as part of your training programmes please get in touch. They can be tailored to suit your requirements and include group workshops and presentations as well as e-Learning and one to one coaching.

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