Walking TALL is excited to announce that Carey Olsen’s intellectual property team, led by advocate Elaine Gray, filed the World’s first application for the registration of an image right for our founder Lesley Everett, this morning.
The States of Guernsey passed the ground-breaking image rights legislation last week with applications for registrations granted from today, Monday 3 December 2012.
This is the first law of its kind in the world and Lesley Everett is the world’s first to register her image below.
“It is a great honour to be the very first to take advantage of the Image Rights Legislation and register my image. Having worked on the project in the early stages with the Registrar in my role as a leading personal brand consultant and speaker, to establish the core of what personal attributes could be protected, it gives me great pleasure to experience the registration for myself. I look forward to working closely with Image Rights in the coming months and beyond and being part of this ground-breaking and unprecedented legislation to rightfully protect an individuals brand and image. I have no doubt that this will be a highly popular service with celebrities and high profile personalities throughout the world and I am thrilled to be part of it.”
The introduction of image rights legislation provides celebrities, sports personalities or any person who wishes to protect their image with an ability to register their personality and any images associated and give a level of protection which is not available with other forms of intellectual property such as copyright.
Advocat,Elaine Gray, was heavily involved in the drafting of the new law and said: “Guernsey has shown agility and pioneering spirit with the introduction of this legislation. It marks a new and separate branch of intellectual property law never seen before. Carey Olsen has been significantly involved in the drafting of the law from the outset. To be the first law firm in Guernsey to file an application for the registration of an image right is very exciting and the culmination of a lot of hard work.”
For Lesley the registration of an image right will provide her with a distinct property right in her image, an image which is pivotal to her brand as an international speaker and leading authority in personal branding. She will be working closely with the Image Rights Legislation in order to provide an added level of service and benefit to her high profile and celebrity clients.
Registered Photo of Lesley Everett above
Lesley Everett and Elaine Gray are available for interview. Contact:
Lesley Everett – Lesley@lesleyeverett.com
Elaine Gray – 01481 732035