Corporate Brand Personality – Re-focus Your Organization’s Culture to Build Trust, Respect and Authenticity
Foreword by Sir Clive Woodward
This book explores the critical part that people behaviour plays in corporate branding today. Lesley believes that real corporate branding today is far more than the traditional methods and that now your clients and customers themselves simply define your brand from the experiences they receive when dealing with people from your organisation, and they talk about it too.
‘A must read book for any Leaders wanting to ignite their social engine, light up their brand and fire up their people.’ Phil Jones, Managing Director, Brother UK Ltd