Walking TALL Methodology for Personal Branding and Executive Presence.
Increase the power of your personal brand with these 8 minute content rich videos presented by Walking TALL founder and creator of the methodology, Lesley Everett.
We all have a personal brand whether we have consciously developed it or not – we like to describe it as “it’s what people say about you behind your back”. What are people saying about you? Here is your opportunity to ensure that what they are saying is positive and that the people who need to know who you are do know who you are.
In business today a powerful personal brand is essential because it makes you stand out from the crowd in your own authentic and individual way. You can’t afford to leave it to chance.
This e-course consists of 12 bite-sized video modules of approximately 8 minutes each, providing almost 2 hours of upbeat, practical and inspirational advice in a way that can be put into action immediately. Without leaving your desk you can easily fit one module into your day or watch them all at once, the choice is yours.
Module 1 – Introduction
What is personal branding and why does it matter? Lesley explains why you need to consciously develop Brand Me.
What are your objectives for your Personal Brand?
Module 2 – Who You Really Are
Lesley introduces the 7 Big Strides to developing your personal brand.
You will learn the key element of leadership today and why it is crucial for your personal brand.
The “iceberg” that makes up your brand and a practical exercise in discovering your “drivers”.
Module 3 – Managing Perceptions
Do people see you how you think they see you? Lesley gives you practical exercises you can use to discover what people are saying about you.
Discover what you are doing a great job in projecting and learn where your blind spots are.
Module 4 – The First 7 Seconds
You never get a second chance to make a first impression. What are the 3 stages of a first impression?
Lesley discusses whether image is everything, what affects a first impression and what you can do to make sure you get it right.
Module 5 – Dress Like You Mean It
Find out why what you wear is so important. Lesley explains why the packaging of your personal brand cannot be ignored.
Module 6 – Voice and Body
Is your body language or voice giving off different messages than you intended? Lesley discusses the key body language “tells”, what to be aware of and how to have impact in your voice.
Module 7 – Presentational Brand
How do you come across when you present? Lesley, an experienced, global keynote speaker, gives you her top tips on impactful presenting.
Module 8 – Be Visible
Who needs to know who you are and what you do? Here Lesley explains the importance of having a visibility plan and how to go about creating yours.
Module 9 – Effective Networking
The key steps to take before you attend a networking event and what to do when you are there.
What is the “Jelly Effect” and how can you use it?
One thing you need to get great at when attending networking events.
Module 10 – Each Time, Every Time
This module covers why consistency is so important to your personal brand and how to avoid giving out confusing messages.
Lesley discusses the “Richard Branson” strategy and what you can learn from it.
Module 11 – Your Goals and Actions
Setting out your goals and an action plan for your personal brand. Lesley gives tips on how to make sure you achieve your goals in developing your brand.
Module 12 – Working With the Corporate Brand
This final module discusses how your personal brand fits within your organisation’s corporate brand and how it can impact the way the company is perceived.
Are you engaged with your corporate brand values? Why it’s so important to yours and the company’s brand that you are.
Who is this course aimed at?
This e-Learning course is for anyone who wants to build a powerful and authentic personal brand whether you are just starting out on the career ladder, looking for your next step up or already in a senior role. We can all benefit from spending time thinking about how we can improve Brand Me.
Get ahead of the competition and start working on your personal brand today with this content rich course that will help you make lasting and powerful changes and improvements to your personal brand.