The changing world of responsibility

It has sadly become an accepted state in business – that of a general acceptance that people will not do what they say they’re going to do; failure to follow through with solving a problem and resolving a situation, not taking responsibility along with an attitude of ‘it’s not my job’, and lack of accepting Read More

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A new wave of branding?

Creating an authentic personality to your corporate brand may not be something you have spent lots of time thinking about in your organisation. In today’s highly competitive and trust-seeking business world we all operate in, it is perhaps quite simply your biggest differentiator. However, we are now starting to experience the need for leaders to Read More

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Is your Marketing budget killing your brand?

Marketing spends are increasing as more pressure builds on companies to raise awareness of their brands and stand out from their competitors via advertising, sponsorship and digital media. This is happening at a time when customers are demanding a higher level of customer experience and conversely there is an increase in corporate bad manners. It’s Read More