3d-Corporate-Personality

The changing world of responsibility

When researching my book Corporate Brand Personality, I began to quickly realise that at the core of the emerging breakdown of a culture of trust and respect in many organisations, is the diminishing level of responsibility and accountability taken by individuals. It has sadly become an accepted state in business – that of a general Read More

Lesley Everett

How should I deal with a Personal Branding crises?

Lesley recently contributed to an article on Total Jobs on how to build a powerful personal brand and in particular they asked her how to deal with a personal branding crises. Here are the tips she shared: “You need to ensure that every online post you make is in line with your authentic personal brand and Read More

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Is your Marketing budget killing your brand?

Marketing spends are increasing as more pressure builds on companies to raise awareness of their brands and stand out from their competitors via advertising, sponsorship and digital media. This is happening at a time when customers are demanding a higher level of customer experience and conversely there is an increase in corporate bad manners. It’s Read More

leadership

Is Toxic Leadership Causing Employee Sick Days?

Is your organisation struggling with the number of sick days your staff take? Is it focused in one department or division? If so have you considered that it may be the person leading that department or division that is the problem? Toxic leadership is a real threat to your work force. The number of employees Read More

WOMEN IN LEADER

What 5 personal branding qualities do you need to be successful?

Of course you need to be able to work well in a team – either as part of the team or as its leader – and have a career plan, but what other personal brand qualities do successful people have? They “feel the fear and do it anyway” – sometimes you have to step out Read More

WOMEN IN LEADER

What Makes a Great Leader?

With the General Election this week the Party leaders have been under intense scrutiny and every aspect of their Personal Brand has been on view and dissected in various news stories. Whatever their policies it is their Personal Brand that is on show and this, rightly or wrongly, can influence our view of their party. That’s Read More

WOMEN IN LEADER

Is Your Appearance Damaging Your Personal Brand?

It’s a contentious subject because many people think that what you wear shouldn’t matter – it’s your thoughts and work that are important isn’t it? The answer is yes they are, but… Are you subconsciously distracting your audience? If you have to ask whether your suit is too tight or your skirt is too short Read More

WOMEN IN LEADER

The power of vision for creating a strong personal brand

Have you decided that you want to improve or work on your personal brand? Maybe you have been inspired by someone you respect and want to emulate the positive feedback that you see them receiving and be in their job next year. But how do you get to that point? It may seem like a Read More

WOMEN IN LEADER

Spreading Your Global Message

When you believe in a message, you want to share it with the world. Since I started Walking TALL International back in 2004, I’ve always had a dream of taking the personal branding methodology around the globe with a team of high quality trainers and business partners. I’m pleased to say that this is now Read More

BAE apprentices

Developing Future Talent – Personal Branding for Apprentices

Apprenticeships have been in the news recently, with some areas like Staffordshire seeing an increase in their take-up and others like Cumbria where places are going unfilled. Many companies are investing in their future by developing young people. Aston Martin, for example, currently has 40 on its scheme. CEO Dr Andy Palmer is a strong Read More