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Coaching

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Executive Brand Coaching | Small Business Brand Management | Laser Coaching

EXECUTIVE BRAND COACHING

A CEO’s reputation accounts for 50% of a company’s reputation.

That is up 10% since 1997. That’s true in 11 countries, and in Germany, it counts for 63% – source Burson-Marsteller.

Our Executive Brand coaching program is designed for senior leaders and C-suite executives who have recognized the need to develop a strong clear brand and increase their presence, visibility and profile both internally and externally.

Typical programs are 6-10 hours of coaching and can include the following, although each is designed specifically for the client and their objectives:
Feedback from selected internal and external people
Critique of presentations from video
Defining what your brand is
Being an authentic leader
Reflecting the corporate brand through your own executive brand
Reviewing perceptions and managing the gaps
Presentational Brand – creating engaging content and delivery
Media interviews, image, and impact
Creating & managing profile and visibility


Small Business Brand Management

Your brand is quite simply what your clients say about you behind your back. It’s how they talk about you and how you make them feel.

This Brand Management program will provide you with all the tools you need to clarify your core & authentic brand messaging for you and your business. We will work on defining, articulating, packaging and projecting your unique brand, consistently from every touchpoint, supporting a solid reputation in your expert field.

It’s tough to see the label from inside the bottle, so with our guidance we start with finding the authentic thread and differentiator that comes from you, your personal brand and your expertise. We cover all elements that reflect and project your brand, from your digital brand strategy, to speaking and presenting a compelling message and simple graphic design to enhance your authentic communications.


Laser Coaching


For those who want to improve their impact, develop their brand and enhance their visibility for career progression, this is a monthly subscription based service with unlimited 30-minute sessions.

Pricing and booking for our Public Program and Coaching options



“Lesley engages directly (but sensitively) from day one. By ‘holding up a mirror’ she helped me see myself through the eyes of my shareholders, my Executive team, my staff and my customers. She allowed a re-framing to take place from which all my actions and behaviors could flow. As CEO I demonstrate leadership behaviors in the choices I make, subconsciously, every minute of every day, whether they relate to the way I present myself, deal with people or interact with clients or employees. I have found Lesley’s coaching extremely valuable and very relevant in all these aspects and have no doubt it has significantly enhanced the impact I have made on the business over the last 12 months.”

Otto Thoresen
- (former) Chief Executive Officer, AEGON UK plc

“I send people to you for coaching, quite simply because I believe in you and your products.”

Patrick Clarke OBE
– Director of Network Operations, UK Power Networks